Instant Messaging Acceptance and Use Among College Students
نویسندگان
چکیده
The Unified Theory of Acceptance and Use of Technology (UTAUT) model is used to study acceptance and usage of instant messaging among college students. This study validates the UTAUT model in a new environment which is not work related. The results show that functional capability (the presence of various functions in the application) has a direct effect on behavior intention as well as on performance and effort expectancies. The results also show that performance expectancy does not have the hypothesized effect on behavioral intention. This may be attributed to the non-work environment. As replacement, attitude becomes a significant factor on behavioral intention. Peer influence is also found to be an important factor. The model explains more than 60% of the variance in behavioral intention. With the identification of new important variables and relationships for instant messaging, companies of such products can adjust their focus accordingly.
منابع مشابه
Perceived academic effects of instant messaging use
College students use information and communication technologies at much higher levels and in different ways than prior generations. They are also more likely to multitask while using information and communication technologies. However, few studies have examined the impacts of multitasking on educational outcomes among students. This study fills a gap in this area by utilizing a large-sample web...
متن کاملThe selection of instant messaging or e-mail: College students' perspective for computer communication
Purpose – Instant messaging and e-mail are popular communication methods on college campuses. However, students’ perceptions of the two technologies vary greatly. This study seeks to investigate the differences between instant messaging and e-mail. Design/methodology/approach – A survey was given to 545 college students. Findings – Instant messaging is perceived as offering many advantages over...
متن کاملThe Effect of Gender, Ethnicity, and Income on College Students' Use of Communication Technologies
Because campus officials are relying on personal communication technologies to communicate with students, a question arises about access and usage. Although communication technologies are popular among college students, some evidence suggests that differences exist in ownership and use. We examined patterns of student ownership and use of cell phones and use of instant messaging, focusing on th...
متن کاملIM Online: Instant Messaging Use Among College Students
Research on computer-mediated communication (CMC) has thus far largely overlooked instant messaging (IM), an extremely popular, and increasingly important, form of CMC. This study examines the most prevalent motivations for using IM within what is currently among the largest demographic groups utilizing this tool, college students. Data from 271 students are used to assess current motivations f...
متن کاملHow Does Instant Messaging Affect Interaction Between the Genders?
Is the Internet really the great equalizer between males and females? Or do men and women still communicate differently with each other even when they’re communicating online? Seeking to answer at least some aspects of these questions, I explored how the medium of instant messaging affects the way men and women act. To discover whether gender differences exist in the intimate setting of this on...
متن کامل